I have recently finished reading a book called Affluenza; when too much is never enough, by Clive Hamilton and Richard Denniss. There is another book called Affluenza which I assume is similar, but I haven’t read it, yet (Crunchy Chicken is running a book club discussion on it and a meet the author.) What I enjoyed about this book is that it is Australian. Too often one reads a book from the US and dismisses the problems discussed as a US problem (we’re ok, but the naughty Americans on the other hand….). However this book makes it abundantly clear that Australians are just as bad as Americans when it comes to consumption patterns. If we are not as bad as Americans in some areas of spending/consumption I think it is only a matter of time. Australians seem to see every mistake larger countries (population wise) make as a challenge to be the same. Instead of looking at the mess the US economy is in, we are striving to ensure our economy is in a similar mess.
Affluenza is defined as ‘the bloated, sluggish and unfulfilled feeling that results from efforts to keep up with the joneses. An epidemic of stress, overwork, waste and indebtedness caused by dogged pursuit of the Australian dream. An unsustainable addiction to economic growth’.
The premise is simple: we spend too much money, and often money we don’t have, on things we don’t need, in order to make us happier, which doesn’t work. Being in debt for luxury items is not a recipe for happiness. Our definition of luxury has changed. What was a luxury a few years ago, is now commonplace, we aren’t just upsizing our fries at McDonalds – we are upsizing our fridges, flat screen TVs and houses. We are building bigger and bigger houses, to hold all the stuff we ‘need’ in order to be happy…..and working ourselves into an early grave in the process. We spend way too much time watching advertisements on our large TVs telling about all the other stuff we ‘need’. People make livings inventing new things we just have to have. And all the while lots of people, in our country and elsewhere, live in dire poverty.
An Aussie BBQ:
One example they use in the book is the good old Aussie BBQ. Used to be when I was a kid a BBQ was made by dad out of bricks and a metal plate that he found in the back of the shed. If it was fancy it had a ledge to put your beer, and perhaps a place to store firewood. Really posh rich people had a gas BBQ. Then everyone got a gas BBQ…and when you go to the shop to update it you find out that a top of the range BBQ/outdoor kitchen can cost up to $7000. So buying the ‘best you can afford’ suddenly is a daunting prospect, and spending $1500 on a ‘midrange’ BBQ doesn’t seem so bad. Except you are paying $1500 for something that used to cost nothing…and in backyards across the land men are now suffering BBQ envy too….
The three R’s: recycle, re-use, reduce.
The mantra everyone is familiar with is recycle, re-use, reduce. People are getting better at recycling and reusing, but the reducing message doesn’t seem to be sinking in.
I’m not suggesting we all drop out, stop spending entirely, and live on homemade tofu. If you could see my stash (my dirty little secret), or our book shelves, you would know that ‘practising what I preach’ isn’t my forte.




But we all have to start somewhere. Just today I have left three bags of toys and two of kid’s books on the doorstep for a free-cycler to collect. I am actually pretty good with spending/clutter in most areas of our lives. The above mentioned are the sticking points. There are another two large bookshelves with kid’s books not shown, plus a chest full of fabric. But you get the idea. I have decided I have enough stuff – instead of rushing to the shop each time I ‘need’ a piece of fabric/beads/threads (and come home with three times more stuff than I went in for), or going to the craft fair with $300 in cash (just in case) and spending it all plus more – I am going to do what I do with other purchases: Stop. Think. Wait. And often I discover I don’t really need the stuff after all. Or I use what I have and end up with a violet eggplant! I will continue to buy books and craft stuff because I enjoy it and it gives me a lot of pleasure, however I buy it with the knowledge that they are a luxury, and I curb my spending elsewhere in order to do so. The problem isn’t buying craft supplies and books – it is buying more than you’ll ever use, buying it just for the ‘fun’ of buying it (another thing I’m guilty of) and buying it as well as a lot of other unnecessary stuff.
Some more challenges:
A number of blogs I read are doing challenges at the moment: Crunchy Chicken is conducting the Buy Nothing Challenge; Chile is cutting the crap, goinggreen is giving stuff away. They all tie in nicely: Don’t buy anything new except for necessities (beads and threads are not necessities); de-clutter the stuff you already own, and give stuff away to someone who needs it/appreciates it. I haven’t officially joined the challenges, but I’m playing along anyway! Lucky I bought all that DMC the other day, and I’ve decided backing and wadding for an almost completed quilt does not counted as a necessity in the ‘buy nothing challenge’ .
*This is a reference to Kath and Kim, a silly Australian TV show I don’t watch.






Thanks for the mention, Paula. I hope you’ll come contribute to the discussion on my blog. I’ve been happy to see people just taking off with the decluttering. We’re making freecycle very busy lately!
Comment by Chile — April 10, 2008 @ 10:38 am
Thanks for giving me the heads up on this book – sounds interesting and I can’t help but agree with you on the point that Aussie consumer patterns are as bad as any where else in the ‘well off’ part of the world
Also its a great liberation to declutter – I have been of a clear it out blitze this year and there is a real sense of freedom associated with it
Comment by sharonb — April 10, 2008 @ 11:55 am
Paula, you are so right. The general situation here in Germany is not so much different.
Sometimes I can’t sleep at night because I can’t get rid of my old stuff. Somehow I feel kind of guilty when I throw out stuff my parents or I paid money for. And thinking of all the material – threads, yarns, dyes and paints etc. I have collected over the years – I would need three lives to use it up. On the other hand there is always new material you feel you “must” have. Somehow I often end up buying more when I start something new. But I am well aware of it and try to restrict it, although it is really difficult especially with books and those lovely threads you just could not get a few years ago.
Comment by Rosi — April 10, 2008 @ 10:43 pm
Good post, Paula… Americans ARE the worst for buying useless stuff and using it as symbols of “affluence”. I think it’s the mentality of “suburbia” mostly (not all regions of the US), a spiraling effect that is jeopardizing the whole country. Many are just wisening to their fruitless way of living now because they’re loosing their homes and can’t afford petrol. Go to work, make more money, indulge the kids because your guilty, pay for a home you can’t enjoy cuz you’re always at work, drive a gas guzzler that once its parked, no one sees anyway, but gets from point A to B the same as an old Ford Escort. The sad part is that the coming generation will have all this plopped in their laps and I’m unsure how they’re equipped to handle it. The mortgage & gas crises here, the deflating dollar, neverending war… it’s a real mess here that not enough people are willing to address just yet.. let’s just go buy more crap so we can fill the emptiness and avoid reality.
Comment by Jane — April 11, 2008 @ 1:43 am
Well that’s a post that has been nagging at me all day. I read it when I checked in this morning and let it mellow in my head whilst I have been busy during the day.
I am absolutely with you on this topic. Having money to buy more stuff does not make you happy. People make you happy. Nature makes you happy. Living in a place free from violence, with adequate shelter and food make you happy. Everything else is a bonus.
I am much, much, much happier since I stopped working and gave up my substantial salary. We have cut back on things-far fewer clothes, much less petrol for a start. I don’t miss them. Gradually we are decluttering and living more simply. Back in the early 1970’s someone pointed out that the planet cannot sustain economic growth for ever.It’s a precious and finite resource and if we want to hand something worthwhile on to our children and grandchildren we had better really get a move on, because we are way off target. So thanks for this timely reminder that I resolved to have purse free days back in January to cut down on the shopping habit.And that I still have plenty more things I could be doing.
Comment by threadspider — April 11, 2008 @ 5:15 am
My husband (the pack rat) read this book and loved it. Now he’s ready to declutter, I couldn’t believe it. Never underestimate the power of a book. I didn’t get a chance to read it before it went back to the library but I figure I already agree with everything in it anyway. Canadians also like to think that these U.S. problems don’t apply to us, but with respect to consumerism and waste we are just as bad. Thanks for the link to Crunchy Chicken. I’ll pass it on.
Comment by Juanita Sim — April 12, 2008 @ 12:21 am
[...] note we have not upgraded to the $7000 outdoor kitchen! Matt built the pizza oven from reclaimed solid bricks. We are still waiting for him to install the [...]
Pingback by A Great Big Pot–Luck BBQ « The Beauty of Life — April 14, 2008 @ 8:05 am
Beads and threads are not necessities? Oh, man, that’s going to change things around here (my father always used to say that nothing was necessary except books and music, and I’ve always mentally snuck in “and fabric and art supplies”).
Really I’m just stopping by to say hello; I really love your blog and your work, and appreciate your link to mine.
Lainie
Comment by Lainie — April 21, 2008 @ 4:14 am
I loved your post Paula. I got into fiber art on a somewhat serious level only some years ago, so my stash is still small. But I am somewhat prone to frustration shopping, so it’s growing. Posts like this remind me of what I’m doing there. I do think that having a sensible arts and crafts supply at home is a real boon (allthough of course not necessary) but buying more than you can ever use is useless. It can even stiffle creativity because it tends to breed feelings of guilt and be just overwhelming. Thank you for reminding me to think before buying.
Comment by tenar72 — April 27, 2008 @ 1:18 am
[...] haven’t too much art supplies already. And now I stumbled about a post by Paula Hewitt about affluenza, the lifestyle of having too much. I find good reasons for buying more and more fabric whenever the [...]
Pingback by frustration shopping - and a stitched wild tulip « Tenar’s cave — April 27, 2008 @ 1:28 am